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The campaign “LEARN, SAVE LIVES” aims to teach football fans CPR skills. UEFA and the European Resuscitation Council (ERC) campaign aims to train over 100,000 ‼️ fans in basic CPR skills and conduct personal training sessions for teams, officials, volunteers, and staff at UEFA #EURO2024.
As part of the partnership between UEFA and the European Resuscitation Council (ERC), both organizations launched the “Learn, Save Lives” CPR campaign at the annual ERC congress in Barcelona (November 2). Sudden cardiac arrest is the third ‼️ leading cause of death in Europe, affecting 1 in 1,000 people every year. In such situations, every passing minute reduces the chances of survival by 10%. That’s why CPR training is crucial. When someone’s heart suddenly stops, those nearby must act quickly to save a life. Immediate assistance and CPR are crucial, as every second counts.
Both organizations have worked diligently this year to encourage people to learn CPR. Ahead of the UEFA and ERC campaign launch, training sessions were organized for over 2,700 players, coaches, referees, officials, and staff at various finals and tournaments, such as the UEFA-COMNEBOL Women’s Championship final at Wembley Stadium, the UEFA Nations League final in the Netherlands, the UEFA Youth Championship final in Georgia and Romania, as well as various UEFA youth championships and futsal championships finals.
During the campaign, over 12,000 people will undergo personal training. Internal UEFA staff, its 55 member associations, and teams and volunteers working at EURO-2024 in Germany will also participate in the program.
The campaign focuses on preparing fans through an interactive training course supported by Ruud Gullit and chatbots on social media involving well-known players. The campaign will receive additional attention during EURO-2024 with a television advertising spot and events in all fan zones in the ten host cities in Germany.
UEFA and ERC have initiated a campaign called “Train, Save Lives” aiming to teach over 100,000 fans in Europe how to perform CPR. Their goal is to make high-quality resuscitation accessible to all and save up to 100,000 lives per year across Europe. Every UEFA match is now required to have an emergency ambulance and three AEDs. UEFA also runs the “Football Doctor” education program, training over 1,000 football doctors annually, and the “Hat-trick” development program that provides annual targeted funding to each participating association for medical education.
